Visual Merchandising

The importance of visual merchandising in any retail company or brand is to promote product, drive sales, make it looking it's best through creative minds of the visual merchandiser and inspire the consumer. It must reflect the brands image and in most cases a visual team will set the layout for the products for the in store team to do, in my case I use the products provided to create my own packages. Making the most of the space whilst keeping with the brand image of 'premium', this is important for such a new brand to create its own stamp on the market, making the visual merchandising looking as sleek and standards kept to a premium at all times. 

VM in college work